ERL Studio

The brainchild behind the “Famous” video, as well as much of the shared visual output of the Kardashian-West media empire, wasn’t all Kanye, however, but also a twenty-something creative polymath by the name of Eli Russell Linnetz. Though a relative stranger in the broader media arena, he figures as one of its main instigators, having left a subtle but distinct fingerprint on American pop aesthetics in the last five years. As an image-, sound-, space- and garment-maker, he’s produced music and music videos for West, Teyana Taylor, and Kid Cudi, devised set designs for Lady Gaga, worked for Woody Allen and Broadway doyen David Mamet, collaborated with Jordan Wolfson, done graphics for Comme des Garçons, and shot campaigns for Yeezy and Skims, as well as editorials with Hailey Bieber, Shawn Mendes, Carmen Electra, and a newly pregnant Grimes.