Patagonia, an outdoor clothing brand with an environmental focus, was founded in 1973 by Yvon Chouinard, who since 1964 had been manufacturing pitons (metal anchors used in rock climbing) that would not damage the rock. While insisting on offering the best quality, the brand has contributed to a sustainable society and natural environment by developing eco-friendly materials and returning 1% of its sales back to society. Patagonia has redefined the role of a company and it continues to inspire the outdoor industry and the world.
The purpose behind Patagonia’s existence, the role it plays in society, its ethical philosophy toward manufacturing and marketing, and the stories of the employees in a place where work and life coexist—all of these things suggest something very different from the usual messages contained in management and marketing books. But Patagonia has proven itself through its growth, convincing me that only a company like Patagonia can win respect from its workers and customers, and put down roots in society. The brand’s famous advertisement telling readers to not buy new Patagonia products offers insight into the thoughts of the brand, which barely engages in advertising anyway.