This month, we introduce Rimowa, a German luggage brand beloved by people who like bags that are a bit out of the ordinary. Founded in 1898, the brand launched their unmistakable groove-patterned suitcases in 1950, using aluminum similar to that used on airplane fuselages. Rimowa also offers bags made of polycarbonate, which is lighter and more practical, but most of Rimowa lovers believe that the Rimowa brand is best reflected in its aluminum suitcases. They also enjoy decorating their suitcases with stickers, even though they know it will be hard to get them off later. Rimowa’s shiny metal suitcases may also be familiar from spy films where they are often the carrier of choice for cash and weapons. Through this issue, we encourage you to see the unique sensibility of luggage that only comes to reveal its true character with the wear and tear of the road.
In the whole luggage market, Rimowa’s market share is rather small compared to its reputation. The brand’s goal, however, has been to stay small as they continue to refine the form they made decades ago. They insist on production in Germany and America and have pursued slow growth. Perhaps for these reasons, I find my old Rimowa bag all the more special and precious.