Only a handful of brands receives more of the spotlight every holiday season – LEGO, a globally popular construction toy brand, is definitely one of them. LEGO is probably the most widely known brand name that B? has chosen to profile to date, as many from diverse age groups and cultural backgrounds associate colorful bricks with the brand name. Around the globe, the toy company's products are flying off the shelves – seven sets of blocks are sold every second. Furthermore, as many as four hundred million people claim to spend nearly fifty hours every year assembling and taking their LEGO bricks apart. Undeniably, LEGO bricks are more than just children's toys.
B has always sought a way to feature LEGO in its focus on "brands." People make many things through the act of stacking. From my own point of view, because such acts are so close to human instinct, toy bricks may have evolved with the history of humanity. In fact, LEGO was not the first to introduce toy bricks. What is remarkable about the toy brand, however, is that it has established its brand by transforming the simple idea of "stacking" into a set of standardized modules that allow easy assembly and disassembly and furthermore, acquiring technological and design patents. LEGO bricks, for certain, offer unlimited building possibilities – they help little ones develop their creativity through play while they make unique material for artistic creations or media that allow a wealth of creative ideas to emerge through architectural structures.