This issue features “Canada Goose,” a Canadian down parka brand that unleashes its enormous potential in cold weather. B selected Canada Goose long ago as a potential candidate, and frankly we are not surprised to witness the increasing interest in the brand recently.
Parkas are introduced by legions of fashion houses every winter season. Moncler, for certain, made itself stand out from its rivals by elevating parkas to the realm of fashion. Moncler indeed has reinterpreted what would conventionally have looked bulky, into something sleek and beautiful. Canada Goose’s parkas, on the other hand, look somewhat bulky, and the manufacturer seems to put its emphasis only on the core function – protection from the cold.
Paradoxically, however, such a focus has placed Canada Goose at the center of attention. This Canadian down parka company even confesses that its brand is positioned somewhere between a brand closely tied to fashion and style, Moncler, and a functional outdoor clothing brand, The North Face.